Head & Shoulders and Old Spice teamed up to create holiday special packs to be featured in Target. The ask from the brand team was to combine the Head & Shoulders and Old Spice tones and to include a premium gift in the box for the shopper. I had so much fun infusing the bold Old Spice tone into the benefit-driven tone of Head & Shoulders which definitely came across in my writing. 

Aussie has always had a clever, younger female vibe. To keep this going strong, I worked to integrate their sassy tone with brand claim language and spent hours searching the internet for the best reviews to match that specific tone.

 With its iconic bottle, and even more iconic dandruff banishing powers, Head & Shoulders is one of the top selling shampoos in the world. However, due to the brand's harsh constraints, advertising for them can be pretty dull. While working on this brand pushed the language past 'approved client claim language' and added a little flair.

Each year, The Niello Company hosts their annual Concours Car Show. For the 2015 auto show we wanted to do something different than other program ads. Something that people would take the time to show their friends. 

My Art Direction partner Brian Hellam and I started this concept thinking about what car enthusiasts love to do, drive. To take this one step farther than flowing copy and pretty photos we used the augmented reality app Aurasma. Aurasma allowed us to place videos about The Niello Company that the consumer could access by just holding their phone over the spreads.  

COPY: The copy for this spread expresses a car enthusiest's love of the road. Whether they prefer a secluded back road or a busy commuter highway, we wanted them to know that The Niello Company not only understands that love but that they feel it too. 

While freelancing for +WeCreate Media, I was tasked with writing the script for a PSA against domestic violence in Indiana.

Please see link for full video: https://vimeo.com/177555697

PSWD: +WeCreate 

This video follows a young boy through his daily life. Throughout his day he sees small moments of compassion from the people surrounding him. These moments help shape this boy into the man he will be as an adult.

These videos are used on the Disney Parks & Resorts Youtube Channel to give Guests a look into Walt Disney World's Resorts. I wrote the scripts and aided in the production of these videos. Here are just a few.

Cover Goofy Illustration by Sarah Swenson.

The Walt Disney World branding team wanted a new look and feel for all of the Annual Passholder communications. I worked along with art director Sarah Swenson , who took the reigns creating this stunning look and feel, while I created a tone and voice to the project.

Passholders know exactly what they want from their Annual Pass, everything Disney. We stuck to a simple color palate and vintage characters to hit these Disney lovers right in the nostalgia.

COPY DEEP DIVE: Old Passholder communications copy was very sterile. Headlines like, "SAVE $XX.XX ON RENEWALS!" were all around and usually topped the 1990 style fake letter. To bring this work up to date, we condensed the content to be snackable and concise.

This is now used on all Walt Disney World Annual Passholder tactics to date.  

A team of two art directors and I were given the task of creating a Welcome Kit to place in the rooms of Orlando timeshare homes. We wanted to reach the children in these families and give them some fun things to do in the homes at night or during Florida thunderstorms.

The copy for this kit encompassed everything from the name of the kit to fun facts and trivia about the parks. Every piece of copy lead the guest back to the parks and a path to purchase a Disney parks ticket.

This welcome kit has been placed in over 100,000 timeshare homes in Orlando and won a Silver Addy .

Disney's Animal Kingdom is known for their wildlife experiences and reached out when they needed help naming a new guest experience that takes guests behind the scenes to shadow an elephant keeper.

After hundreds of word explorations and awful puns, my team and I decided on Caring for Giants: An elephant keeper experience. We next worked on logo developments with Art Director Julia Dejoseph .

Disney's Animal Kingdom created a new experience to take guests on a journey through the sights, sounds, smells and tastes of Africa.

This experience needed a name that conveyed the idea of the senses while not being too specific as each tour was slightly different. We next worked on logo developments with Art Director Julia Dejoseph . While this logo was not the finalized logo, I still believe it perfectly portrays the name of the tour.