These videos are used on the Disney Parks & Resorts Youtube Channel to give Guests a look into Walt Disney World's Resorts. I wrote the scripts and aided in the production of these videos. Here are just a few.

Cover Goofy Illustration by Sarah Swenson.

The Walt Disney World branding team wanted a new look and feel for all of the Annual Passholder communications. I worked along with art director Sarah Swenson , who took the reigns creating this stunning look and feel, while I created a tone and voice to the project.

Passholders know exactly what they want from their Annual Pass, everything Disney. We stuck to a simple color palate and vintage characters to hit these Disney lovers right in the nostalgia.

COPY DEEP DIVE: Old Passholder communications copy was very sterile. Headlines like, "SAVE $XX.XX ON RENEWALS!" were all around and usually topped the 1990 style fake letter. To bring this work up to date, we condensed the content to be snackable and concise.

This is now used on all Walt Disney World Annual Passholder tactics to date.  

A team of two art directors and I were given the task of creating a Welcome Kit to place in the rooms of Orlando timeshare homes. We wanted to reach the children in these families and give them some fun things to do in the homes at night or during Florida thunderstorms.

The copy for this kit encompassed everything from the name of the kit to fun facts and trivia about the parks. Every piece of copy lead the guest back to the parks and a path to purchase a Disney parks ticket.

This welcome kit has been placed in over 100,000 timeshare homes in Orlando and won a Silver Addy .

Disney's Animal Kingdom is known for their wildlife experiences and reached out when they needed help naming a new guest experience that takes guests behind the scenes to shadow an elephant keeper.

After hundreds of word explorations and awful puns, my team and I decided on Caring for Giants: An elephant keeper experience. We next worked on logo developments with Art Director Julia Dejoseph .