LEGO Super Mario — ENDLESS ADVENTURE

How do you roll out the red carpet for a princess? You do the ABSOLUTE MOST of course.

LEGO Super Mario was celebrating a new interactive character, LEGO Princess Peach. Previously the campaigns for LEGO Super Mario really highlighted the products, which is great and all but what about the kids? So, my team and I set out to go above and beyond all previous iterations of LEGO Super Mario campaigns and start something new. We worked hard to bring to life the different types of kids that play with LEGO Super Mario and the many different ways you can play with so many different sets. We called it “Jump into Endless Adventure”. We used texture and color to take the video to places LEGO Super Mario has never been before. We even composed an original score! I’m obsessed with how it came out and I hope you are too.

Below is the Hero video which was sliced and diced into 64 different video assets across platforms.