LEGO Super Mario X San diego Comicon

At The LEGO Group we are lucky to have a fantastic team in Kladno, CZ that create out-of-this-world builds and when we heard they were making a 14ft tall animatronic Bowser we knew we had to show it off.

This King-Sized brick build Bowser was built to go on the road to various gaming conventions, With this shoot we wanted to build the excitement to Bowser’s first stop, San Diego Comicon and also showing off our newest actual build ‘The Mighty Bowser’.

Below is the Hero video which was used across social platforms.